is to furnish you, the entrepreneur and small business owner with the fundamental knowledge necessary for you to develop practical Business and Marketing Plans designed and budgeted to fit the real needs and capabilities of your company. Goals during these difficult times and the unpredictable economy must be focused upon minimizing your downside risks while maximizing your opportunities to
achieve greater success.
It's your money!
Failures among new and existing small businesses are most often due
toa lack of targeted information, reality-perspective, and the fact-based
development and implementation of two vital components: The Business Plan and the Marketing Plan. Neither can function at an optimum level without the other.
There are no short-cutsYou must develop a Real Appraisal of your firm’s
Location, Capabilities, Products, Services, Objectives and Goals. When these Objectives are to be met and How your efforts will enable you to reach your Goals.
Each chapter details major components that will guide you toward creating your Plans:
Research • Development • Business Planning Marketing Management & Planning • Sales Management • Advertising & Promotion • Internet Marketing • Administrative
Marketing Social Network Marketing • Competitive Marketing Compiling your Business and Marketing Plans PLUS a comprehensive Appendix and Glossary of Terms.
Few opportunities are more exciting and personally rewarding than persevering and achieving success in your own business!
The Frugal Marketer -